PT Sierad Produce, Tbk was incorporated on September 6th, 1985 and was formerly known as PT Betara Darma Export-Import. It was listed at the Jakarta Stock Exchange in 1996 and become one of the largest integrated poultry company in the country. Sierad Produce focuses on its core competencies of feeds production, production of day-old chicks (“DOC”), broiler commercial farm, contract growing, slaughtering and production of further processed and value-added chicken products. Sierad Produce’s vision is to create sustainable and acceptable returns to its shareholders by becoming the leading integrated poultry-based food company in Indonesia.




The Company implements tight bio-security technology, product hygiene assurance and slaughtering process based on Islamic Law. As recognition of our product quality with international standard, the Company has received various certifications:

  • HALAL Certificate from Majelis Ulama Indonesia,
  • Hazard Analysis and Critical Control Point (HACCP) from the Ministry of Agriculture Republic of Indonesia,
  • ISO 9001:2008 and SNI ISO 9001:2008 from Lloyd’s Register Quality Assurance,
  • Veterinary Control Number (NKV) from Head of Animal Husbandry Office of West Java Province,
  • Certificate of Good Feedmill Process (CPPB) from Animal Husbandry and Health General Directorate.
  • One of the Company’s laboratory facility,
  • Prolab Diagnostic Laboratory (“Prolab Jabon”) has also obtained Accreditation Certificate from National Accreditacy Committee for the competency as Testing Laboratory.

This certification is the manifestation of the Company’s effort to maintain and improve our quality while also increase trusts from the customers.



To become the leading integrated poultry-based food company in Indonesia that creates the best investment climate for all stakeholders.



The company strives to excel in:

  • To deliver high quality and innovative products for our consumers.
  • To create profit for business partners through international standard operations.
  • To recruit, develop and reward first-class professionals who thrive high-performance in a friendly working environment.
  • Actively contributing to the welfare of the community.



  1. Achievement Orientation: Capable of taking advantage of every opportunity and transforming them into responsibility through the assertive and well-calculated decision-making process.
  2. Innovation: Capable of innovating new products or services with different approaches and ahead from the competitors.
  3. The benefit to Society: Capable of performing social responsibility in all business operational aspects with synchronization according to the Company’s capability.



Sequis Tower, Lantai 40
Jl. Jendral Sudirman Kav 71
Jakarta Selatan 12190
+62 21 5099 1599
+62 21 2708 3636

Similar Posts:

Status Perusahaan
Swasta Nasional
Rating & Reviews
0 reviews
Contact Form

Sign up for Newsletter

Sign up to get our latest exclusive updates, deals, offers and promotions.